To facilitate a broader understanding of music, culture and people through the recording of the musical traditions of the world.
- To understand and detail the maximum amount of contextual and background information to the recordings – whether historical, cultural or situational.
- To present any analysis or discussion in terminology that is easily understood by all readers, and is not dependent on any prior musical knowledge.
- To provide the recorded artists with the maximum possible credit, promotion and value from the publication of a recording.
- To create an avenue through which I can personally give support to communities in need, and in time share this ability with listeners.